Push the Button

Earlier today, at around 7:00 AM Central European Time, Max logged into iTunes Connect and decided it was time to finally release Ulysses 2.0. He had a sip from his WWDC-themed coffee mug, blinked a few times, took a deep breath and hit that on-screen button, which would push the app onto the various App Stores across the world.

Max then closed the lid of his MacBook Pro, kissed his wife good-bye for the day and went to see his kids to Kindergarten. But not before he shared a small screenshot with the rest of the team, accompanied by his favorite four letter word: “BOOM!”

So as you read this, Ulysses should already be available for download – on both Mac and iPad. iTunes usually needs a while, before its multi-trillion-apps database updates its gazillion-trillion-entries search index, but it’s there, we’ve seen it, people are already getting it, writing rave reviews in it, and generally having a great time with it. At least we hope they do. Heck, yes, they do!

And while reviews are starting to trip in, and our Twitter stream is picking up pace (and our devices have all been silenced in the process), I’ll take the opportunity to thank a couple of people, whithout whom this thing would never have come around.

First off, naturally, our team, the whole team, and nothing but the team. So here’s to Lina, Frank and Lucas, who kept their cool during the last twelve months of support and beta requests. To Friedrich and Götz, who coded the hard parts, from sync to iPad UI and almost everything in-between. To Rebekka, who kept posting and newslettering and pushing us to consider and approve every word and release note, even when we didn’t want to read or write or know no more. And of course to Max, who held it together when I could not.

I’d also like to thank Jono Hunt for his six month calm, during which we created, tweaked, remodelled, tweaked, reshaped and further tweaked the new app icon. We believe it’s a damn fine icon, and I’ll do a post-mortem soon, where I’ll go through the whole process (and how long this has been coming).

Last not least here’s to our friends and families for all your ongoing support!

I’m awfully proud of what we have accomplished here. Some of this stuff is crazy shit, seriously. Stuff you won’t notice, because it took us months to get right, so you wouldn’t notice. And though this was hard work, folks, all you should probably care about is: Does it work?

I hope it does work. Work for you. Work for us.

So now this one’s finished and out in the wild, it’s time to start the next one. The small one. The one that completes the lineup. Yep, that one. After the break.

Happy writing, everybody!

Marcus Fehn

Co-founder, interface designer and hot temper. Loves cats, hates dogmas. Schooled in the art of analytic improvisation. Favorite comic book character: Patrick Bateman.